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4 Data-Driven Tips To Drive More Sales With Email Marketing

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According to the Direct Marketing Association research, you could expect an ROI of $40 for every $2 you put into email marketing. This fact is further reinforced by figures from Monetate — based on an examination of over 500 million buying experiences — that indicated that email is the most excellent converting source of traffic… converting more than search and social traffic combined.

Email is so effective that it routinely accounts for the most holiday purchases – on Black Friday 2015, email accounted for 25.1 percent of all transactions. That’s the highest of all traffic sources and far more substantial than the 1.6 percent of sales produced by social media.

With all these facts established, it is crucial to recognize that there are excellent and wrong approaches to email marketing. Statistics from Microsoft suggest that the inbox of the average email user is made up of 50 percent newsletters and 20 percent social network updates. To assist you in getting the best from your email marketing efforts, I dug into the research to provide you with some proven techniques to execute more efficient email marketing.

Incentivize People To Join Your List

Suppose you ask many individuals the fastest method to create an email list. In that case, they will give several replies ranging from investing in social media to having cleanly designed forms and a clear message urging people to sign up. But, what is the fastest technique to grow an email list? Offering an incentive!

Many people have trebled the number of members they regularly get permanently by adding an incentive. Delivering incentives is so powerful that Flyte New Media was able to boost its monthly memberships by 5,000 percent solely by offering an incentive. The original message they used to persuade individuals to sign up was “Join Our Mailing List.” They could significantly increase opt-ins by altering this and providing a reward.

Segment Subscribers

Building an email list in an old-fashioned manner involves having a single sign-up form on every page of your website, which groups all users and sends them the same messages. People who are interested in increasing traffic to a marketing blog and those who are interested in increasing conversions will both be receiving the same message. The obvious conclusion is that this can’t be the best approach.

Segmenting your email list subscribers from the moment they sign up allows you to deliver only messages relevant to them. MarketingSherpa indicated that segmentation might increase conversion rates by 208 percent by providing tailored emails instead of batch and blast emails to segmented subscribers. According to data from Mailchimp, Segmented email marketing results in 14.64 percent higher open rates and 60 percent better click-through rates.

Transmit More Emails Frequently

Because they don’t want to “disturb subscribers,” most people only send emails to their mailing list weekly or monthly. However, the effectiveness of this is debatable. Subscribers will likely forget about you if you send emails once or twice a year, depending on how often you send them.

Direct Marketing Association research shows that for every $1 invested in email marketing, you can expect a return of $38. Monetate figures, based on an examination of over 500 million buying experiences, confirm this reality. They discovered that email is the most effective traffic source, converting at a rate higher than search and social combined.

Even on Black Friday 2015, email accounted for 25.1% of all purchases, making it the most effective way to market over the holiday season. Compared to social media’s 1.6 percent of sales, this is the most significant volume of visitors from any source.

It’s crucial to remember that email marketing has a correct and wrong approaches.According to Microsoft’s data, the average email user’s inbox contains 50% newsletters and 20% updates from social media. I dug deep into the research to bring you some tried-and-true strategies for more effective email marketing.

Motivate People To Sign Up For Your Mailing List

You’ll get a wide range of replies from individuals when you ask them the best approach to creating an email list, ranging from using social media to having well-designed forms and a clear call to action. However, what is the most efficient method for growing your email list? Offering a bonus!

An incentive has helped many people triple their subscriber base regularly, making it possible to maintain their current subscriber base for the long term. For example, Flyte New Media saw a 5,000 percent rise in their monthly memberships after only presenting an incentive. “Join Our Mailing List” was the first message they used to encourage people to join up. They could significantly increase opt-ins by altering this and providing a reward.

Eric Clark

Eric Clark